Real Estate – Jade Marketing

REAL ESTATE CASE STUDY

From Lead Lag to Lead Surge

Transforming B. Kandhari Properties from Lead Drought to Database Domination in Mumbai’s Competitive Real Estate Market.

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B. Kandhari Properties

A luxury real estate agency in the heart of Mumbai

B. Kandhari Properties, a dynamic real estate agency in the heart of Mumbai, faced the common challenge of generating a consistent flow of qualified leads while efficiently managing their growing portfolio of properties and rental units. We partnered with them to revolutionize their digital presence and streamline their lead management, resulting in a 150% increase in qualified leads within six months and a significantly more organized sales process.

The Challenge

Mumbai’s real estate market is notoriously competitive. B. Kandhari Properties, offering services ranging from new property sales to rental placements, struggled with:

Lead Generation: Their existing marketing efforts weren’t yielding enough qualified leads, hindering their growth potential. They were seeing a monthly average of only 20 qualified leads.

Lead Management: Managing a vast inventory of properties and rentals across multiple platforms proved cumbersome, leading to inefficiencies and potential loss of valuable opportunities.

Branding: They also struggled to differentiate themselves from the hundreds of other Real Estate companies in Mumbai.

Our Solution

We implemented a comprehensive digital marketing and CRM strategy tailored to B. Kandhari Properties’ specific needs:

Lead Generation campaigns

We established and optimized engaging social media profiles across relevant platforms, resulting in a 40% increase in social media engagement within the first three months.
Targeted paid advertising campaigns were launched, driving high-quality traffic to their listings and website.
Strategic listings were created on leading real estate portals, expanding their reach to a wider audience.
A new, user-friendly website was designed and developed, featuring a comprehensive database of available properties and rental units.
We organized 5 property events that generated over 100 on site leads.

24K

Social Media Followers

150

Daily Website Visitors

20K

Avg Video Views

Brand Reputation & Recognition

We secured media mentions for the founders of the company, boosting their credibility and brand recognition.

High-quality sales collateral, including professional videos, brochures, and detailed listing pages, were created for each property, showcasing their unique features.

We also secured a number of positive reviews for the brand across a host of listing websites.

News Media Mentions

100+

Positive Reviews

1000

Property Listings

Streamlined Lead and Property Management

We developed a custom CRM management portal, empowering sales associates to efficiently:

Add and manage new properties and rental units in a centralized database.
Quickly search and filter available listings based on specific criteria (bedrooms, area, location, amenities).

This system reduced the time spent on property searches by an estimated 60%, freeing up valuable time for sales associates.

Key Results

150%

increase in qualified leads within six months, increasing their monthly sales from 20 to 50.

40%

increase in social media engagement.

25min

reduction in time spent searching for properties by sales associates.

20%

increase in website traffic within the first 3 months.

Increased brand visibility and credibility through strategic PR campaigns.

Improved sales conversion rates due to enhanced sales collateral.

Client Testimonial

What Mr Vijay Kandhari says about our digital marketing services

Vijay k

Chief Executive Officer

The CRM system they built for us has completely changed how we handle leads – it’s so much smoother now. And their ad campaigns gave us a 30x ROI across everything from local papers to Meta and Google. They really understood our business and delivered results that have made a real difference.